Zero Proof, Labeled in Milligrams: How HOWDY Is Different
HOWDY is zero proof, so there is no alcohol in it, and every product is labeled in milligrams of hemp-derived Delta-9 THC: 5mg per 12oz seltzer, 10mg per 16oz High Horse tallboy, and 5mg or 10mg per 1.5oz pour of Hooch. You know what is in the can before you open it. Made in Texas, for adults 21+.
Zero proof means no alcohol
A HOWDY looks and drinks like a seltzer or a cocktail, but there is no alcohol in it. No ABV to read, no proof on the bottle. What it does contain is hemp-derived Delta-9 THC, and that is the number we put front and center.
Zero proof does not mean zero effect. THC can cause intoxication, so a HOWDY gets the same respect as any adult drink: 21+ only, and no driving after one.
Milligrams on every label
Instead of guessing how strong a pour is, you read it off the label. Here is the whole lineup:
| Product | Serving | THC per serving | Pack |
|---|---|---|---|
| HOWDY seltzer | 12oz can | 5mg | 4-pack |
| High Horse tallboy | 16oz can | 10mg | 4-pack |
| Hooch White Label | 1.5oz pour | 5mg | 750mL (17 servings), 200mL |
| Hooch Black Label | 1.5oz pour | 10mg | 750mL (17 servings), 200mL |
| Hooch shots | 60mL shot | 5mg or 10mg | Single |
| HOWDY gummies | 1 gummy | See label | 10 per pack |
One can is one serving. One 1.5oz pour of Hooch is one serving. That makes it simple to count what you have had over an afternoon.
Hooch is the one product you measure yourself. Use a jigger for a true 1.5oz pour rather than eyeballing it, and remember the 750mL bottle holds 17 of those servings, not one. If you want the measuring done for you, grab a 60mL shot in 5mg or 10mg.
Why milligrams matter
A fixed, printed dose is the whole point. You can pick a strength on purpose, stick with it, and compare one product to another by the same number. A 5mg can and a 5mg pour of White Label Hooch carry the same THC. A High Horse tallboy carries twice that.
The pacing rule is the same across the line: have one, give it time, then decide on the next. If you are new to THC drinks, start with 5mg. Our 5mg vs 10mg guide lays out the difference.
Five flavors, one zero-proof spirit
The seltzers and High Horse tallboys come in Ranch Water, Paloma, Lemonade, Sweet Tea and Half & Half (half lemonade, half sweet tea). Hooch is our zero-proof cinnamon THC spirit, made for sipping over ice or pouring over a non-alcoholic mixer. The gummies come in Sweet Tea, Lemonade and Ranch Water.
Comparing HOWDY to what is usually in the cooler? See THC seltzer vs. beer and our guide to alcohol-alternative THC drinks.
Checked, posted, made in Texas
We make HOWDY in Texas and post lab results on our Certificates of Analysis page, so the number on the label is backed by a document you can read. HOWDY ships to 44 states plus DC, and our where to buy page lists shelves near you. More questions? The FAQ has answers.
Frequently asked questions
Does HOWDY contain alcohol?
No. Every HOWDY drink is zero proof. It contains hemp-derived Delta-9 THC, so it is for adults 21+ only.
How much THC is in each HOWDY product?
HOWDY seltzers have 5mg per 12oz can, High Horse tallboys 10mg per 16oz can, and Hooch 5mg (White Label) or 10mg (Black Label) per 1.5oz pour.
How many servings are in a bottle of Hooch?
A 750mL bottle of Hooch holds 17 servings of 1.5oz. Hooch also comes in 200mL bottles and 60mL shots.
Where can I see HOWDY lab results?
Lab results are posted on our Certificates of Analysis page.
Can I drive after a zero-proof HOWDY?
No. Zero proof does not mean zero effect. Do not drive or operate machinery after a THC drink.
Shop 5mg HOWDY cansShop 10mg High HorseShop Hooch
For adults 21+ only. HOWDY products contain hemp-derived Delta-9 THC, which can cause intoxication. Do not drive or operate machinery after use. Keep out of reach of children and pets. Do not use if pregnant or nursing. These statements have not been evaluated by the FDA; these products are not intended to diagnose, treat, cure or prevent any disease. Lab results: Certificates of Analysis.
HOWDY, Texas
