How to Pour Hooch: A Zero-Proof Cinnamon THC Spirit
Pour HOWDY Hooch by the 1.5oz. That is one serving: 5mg of hemp-derived Delta-9 THC for White Label, 10mg for Black Label, with 17 servings in a 750mL bottle. Hooch is a zero-proof cinnamon THC spirit, made in Texas, for adults 21+, and you can take it straight, over ice, or stirred into cider.
What Hooch is
Hooch is HOWDY's cinnamon spirit, with no alcohol. It pours and sips like a liquor but carries hemp-derived Delta-9 THC instead of proof. White Label is the lighter, easy-sipping one: light cinnamon spice, a smooth mellow body, and a gentle hemp-derived THC finish. Black Label is the bold one: bold cinnamon spice, a warm full-bodied finish, and a smooth hemp-derived THC balance.
The pour, by the numbers
| White Label 750mL | Black Label 750mL | |
|---|---|---|
| THC per 1.5oz pour | 5mg | 10mg |
| Pours per bottle | 17 | 17 |
| THC per bottle | 85mg | 170mg |
| Price | $35.99 | $44.99 |
Use a jigger. The label is written per 1.5oz, so a heavy pour means more THC. If you are new, pour White Label and treat one pour like one 5mg can: have one, give it time, then decide on the next.
Three easy serves
- Neat. 1.5oz in a rocks glass. The cinnamon does the talking.
- On the rocks. 1.5oz over a big cube for slow evenings on the porch.
- Hooch and cider. Stir 1.5oz into a glass of cider for a fireside pour.
You can also mix it into soda. However you serve it, count the pours, not the glasses.
Smaller sizes and shots
Not ready for a full bottle? Hooch also comes in 200mL bottles (5mg per serving, $14.99; 10mg per serving, $19.99) made for sharing around the fire. And for a single serve, Hooch shots are 60mL each: 5mg for $5.99 or 10mg for $7.99. One shot is one serving.
Hooch is still an adult drink
Zero proof does not mean zero effect. Hemp-derived Delta-9 THC can cause intoxication, so Hooch is 21+ only and never before driving. If you are building a whole zero-proof night around it, our alcohol alternative guide shows how Hooch fits next to our cans.
Bringing Hooch to a gathering? Set out a jigger next to the bottle, pour for the table instead of letting everyone free-pour, and keep a few 5mg cans nearby for anyone who'd rather sip than shoot. The Black Label bundle pairs a case of High Horse Half & Half with a bottle of Black Label and a carton of Black Label shots; the White Label bundle pairs a case of HOWDY Lemonade 5mg with a bottle of White Label and a carton of White Label shots. Hooch is made in Texas, like everything HOWDY makes.
Frequently asked questions
How much Hooch is one serving?
One serving of HOWDY Hooch is a 1.5oz pour. White Label is 5mg THC per pour and Black Label is 10mg.
How many servings are in a bottle of Hooch?
A 750mL bottle of HOWDY Hooch holds 17 servings: 85mg total for White Label and 170mg total for Black Label.
Does Hooch contain alcohol?
No. HOWDY Hooch is a zero-proof cinnamon THC spirit. It contains THC, so it is for adults 21+ only.
How do you drink Hooch?
Pour 1.5oz of HOWDY Hooch neat, over ice, or stirred into cider or soda. Use a jigger so each pour matches the label.
Are there Hooch shots?
Yes. HOWDY Hooch shots are 60mL single servings in 5mg ($5.99) or 10mg ($7.99).
Shop HoochShop bundlesShop 5mg HOWDY cans
For adults 21+ only. HOWDY products contain hemp-derived Delta-9 THC, which can cause intoxication. Do not drive or operate machinery after use. Keep out of reach of children and pets. Do not use if pregnant or nursing. These statements have not been evaluated by the FDA; these products are not intended to diagnose, treat, cure or prevent any disease. Lab results: Certificates of Analysis.
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